Lovell, Dale, <br/><br/>
Native advertising :  the essential guide / 
Dale Lovell. 
 - xiv, 227 pages :  illustrations (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749481162 (pbk.) :  £19.99  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Internet marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1