Szmigin, Isabelle, <br/><br/>
Consumer behaviour / 
Isabelle Szmigin & Maria Piacentini. 
 - 2nd edition. 
 - xxix, 492 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780198786238 (pbk.) :  £42.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'342