TY - BOOK AU - Jury,David TI - Reinventing print: technology and craft in typography SN - 9781474262699 (pbk.) : U1 - 686.2'2 23 PY - 2018///] CY - London PB - Bloomsbury Visual Arts KW - Graphic design (Typography) KW - Data processing KW - Printing KW - Digital printing KW - Type and type-founding KW - Digital techniques KW - Graphic arts KW - History KW - 20th century KW - Design KW - Art and technology KW - Technology KW - eflch KW - ukslc N1 - Includes bibliographical references and index; Specialized N2 - With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognise what it excels at and what it does less well ER -