The handbook of managing and marketing tourism experiences / 
edited by Marios Sotiriadis, Dogan Gursoy. 
 - 1st Edition 
 - xxix, 548 pages :  illustrations (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalised and highly competitive market. This volume bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781786352903 (hbk.) :  £140.00  £140.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Travel and Tourism.<br/>Travel and Tourism.
<br/><br/><label>Dewey Class. No.: </label>338.4'791'068