Entrepreneurship in tourism /
Andreas Walmsley.
- xv, 238 pages : illustrations (black and white) ; 25 cm
Includes bibliographical references and index.
Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.
Specialized.
9781138048775 (pbk.) : £32.99 No price
Tourism--Management. Entrepreneurship. Travel and Tourism. Travel and Tourism.