TY  - BOOK
AU  - Chaffey,Dave
AU  - Hemphill,Tanya
AU  - Edmundson-Bird,David
TI  - Digital business and e-commerce management
SN  - 9781292193335 (pbk.) :
U1  - 658.8'72 23
PY  - 2019///
CY  - Harlow, England
PB  - Pearson
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: published as by Dave Chaffey. 2015; Includes bibliographical references and index; Specialized
N2  - Which strategies and tactics are needed to develop and implement a digital business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a digital business successful? How should businesses select the best digital technology, media and insight sources to compete? This resource is your guide to answering these tough questions. Written in an engaging and informative style, it will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world
ER  -