TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc O.
TI  - Principles of marketing
SN  - 9781292220239 (ebook)
PY  - 2018///
PY  - 2018///]
CY  - Harlow, England
PB  - Pearson
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
KW  - lcsh
N1  - Previous edition: 2016; Includes bibliographical references and index; Also available in printed form ISBN 9781292220178; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781292220239
ER  -