Pine, B. Joseph,  II. <br/><br/>
The experience economy / 
B. Joseph Pine II, James H. Gilmore. 
 - Rev. and updated ed. 
 - Boston, Mass. :  London :  Harvard Business ;  McGraw-Hill [distributor],  2011. 
 - 359 p. 
<br/><br/> Previous ed.: 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781422161975 (pbk.) :  £19.99 1422161978 (pbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing.<br/>Diversification in industry.<br/>Customer services.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.5'6