TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500293638 (hbk.) :
U1  - 659.1'092 23
PY  - 2017///
CY  - London
PB  - Thames & Hudson
KW  - Hegarty, John,
KW  - Advertising
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes index; Previous edition: 2011; Specialized
N2  - Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011
ER  -