TY  - BOOK
AU  - Hodent,Celia
TI  - The gamer's brain: how neuroscience and UX can impact video game design 
SN  - 9781498775502 (pbk.) :
U1  - 794.8 23
PY  - 2018///]
CY  - Boca Raton
PB  - CRC Press
KW  - Video games
KW  - Design
KW  - Psychological aspects
KW  - Human-computer interaction
KW  - Neurosciences
KW  - Hobbies and Games
KW  - eflch
KW  - ukslc
N1  - "A Focal Press book."; Includes bibliographical references and index; Specialized
N2  - Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that it is delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or 'serious game'), and meeting their business goals while staying true to their design and artistic intent
ER  -