TY  - BOOK
AU  - Reillier,Laure Claire
AU  - Reillier,Benoit
TI  - Platform strategy: how to unlock the power of communities and networks to grow your business 
SN  - 9781315598949 (ebook)
PY  - 2017///
CY  - London
PB  - Routledge
KW  - E-commerce: business aspects
KW  - thema
KW  - Entrepreneurship
KW  - Ownership & organization of enterprises
KW  - Hospitality & service industries
KW  - Online finance & investing
KW  - lcsh
N1  - Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781315598949
ER  -