TY - BOOK AU - McDonald,Kevin AU - Smith-Rowsey,Daniel TI - The Netflix effect: technology and entertainment in the 21st century SN - 9781501309427 (ebook) PY - 2018/// CY - New York PB - Bloomsbury Academic KW - Netflix (Firm) KW - History KW - Video rental services KW - United States KW - Internet KW - Social aspects KW - Media Studies KW - ukslc KW - Media, entertainment, information & communication industries KW - thema KW - Communication studies KW - Media studies KW - lcsh N1 - Originally published: 2016; Includes bibliographical references and index; Also available in printed form ISBN 9781501340185; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure UR - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781501309427 ER -