The Netflix effect :  technology and entertainment in the 21st century / 
edited by Kevin McDonald and Daniel Smith-Rowsey. 
 - xii, 255 pages :  illustrations (black and white) 
<br/><br/> Originally published: 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure. 
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<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781501309427 (ebook) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Netflix (Firm)--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video rental services--History.--United States<br/>Internet--Social aspects--History.--United States<br/>Media Studies.<br/>Media, entertainment, information & communication industries<br/>Communication studies<br/>Media studies
<br/><br/><label>Index Terms--Genre/Form: </label>