TY  - BOOK
AU  - Balmer,John M.T.
AU  - Chen,Weifeng
TI  - Advances in Chinese brand management
T2  - Journal of brand management
SN  - 9781349957996 (pbk.) :
U1  - 658.8'27'0951 23
PY  - 2018///]
CY  - London
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - China
KW  - Product management
KW  - Business and Management
KW  - eflch
KW  - ukslc
KW  - Commerce
N1  - Originally published: 2017; Includes bibliographical references and index; Specialized
N2  - This work includes a fascinating range of up-to-date articles on China from the 'Journal of Brand Management' that marshall research and scholarship undertaken by Chinese, British, European and American scholars. Providing an overview of the development and management of brands in China, it also contains case studies of centuries old and greatly loved Chinese corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China
ER  -