Advances in Chinese brand management / 
edited by John M.T. Balmer and Weifeng Chen. 
 - x, 354 pages :  illustrations (black and white) ;  21 cm. 
 - Journal of brand management .
 - Journal of brand management. .
<br/><br/> Originally published: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This work includes a fascinating range of up-to-date articles on China from the 'Journal of Brand Management' that marshall research and scholarship undertaken by Chinese, British, European and American scholars. Providing an overview of the development and management of brands in China, it also contains case studies of centuries old and greatly loved Chinese corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781349957996 (pbk.) :  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--China.<br/>Product management--China.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>China--Commerce.
<br/><br/><label>Dewey Class. No.: </label>658.8'27'0951