TY  - BOOK
AU  - Fink,Steven
TI  - Crisis communications
SN  - 9780071799218 (hbk.) :
U1  - 658.4'056 23
PY  - 2013///
CY  - New York, London
PB  - McGraw-Hill Professional, McGraw-Hill [distributor]
KW  - Crisis management
KW  - Communication in management
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - A pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis - America's worst commercial nuclear power accident. In 'Crisis Communications', Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You'll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality
ER  -