Dowson, Ruth, <br/><br/>
Event planning and management :  principles, planning and practice / 
Ruth Dowson & David Bassett. 
 - 2nd edition. 
 - 312 pages :  illustrations (black and white) ;  24 cm 
<br/><br/> Previously issued in print: 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749483319 (pbk.) :  £34.99  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Special events--Management.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.2