McDaniel, Carl,  Jr.,  1941- <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. 
 - 11th edition. 
 - 1 online resource. 
<br/><br/> Revised edition of the authors' Marketing research, [2015] 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781119392071 (ebook) 
<br/><br/><label>LCCN: </label>2017053319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.2