TY  - BOOK
AU  - Thaler,Richard H.
AU  - Sunstein,Cass R.
TI  - Nudge: improving decisions about health, wealth and happiness 
SN  - 9780141040011 (pbk.) :
U1  - 302 22
PY  - 2009///
CY  - London
PB  - Penguin
KW  - Choice (Psychology)
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Social psychology
KW  - Social aspects
KW  - Economic aspects
KW  - Decision making
KW  - Consumer behavior
N1  - Previous ed.: New Haven, Conn.: Yale University Press, 2008; Includes bibliographical references and index
N2  - Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage
ER  -