TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 9780007256532 (pbk.) :
U1  - 153.8'3 22
PY  - 2009///
CY  - London
PB  - Harper
KW  - Decision making
KW  - Judgment
KW  - Reasoning (Psychology)
KW  - Psychology
KW  - eflch
KW  - ukslc
N1  - Originally published: New York: HarperCollins, 2008; Includes bibliographical references and index
N2  - Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions
ER  -