TY  - BOOK
AU  - Ind,Nicholas
TI  - Branding inside out: internal branding in theory and practice 
SN  - 9780749478902 (pbk.) :
U1  - 658.3'14 23
PY  - 2017///
CY  - London
PB  - KoganPage
KW  - Organizational commitment
KW  - Branding (Marketing)
KW  - Employee motivation
KW  - Success in business
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding
ER  -