TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 9780470650936 (pbk.) :
U1  - 006.3'12'0246588 22
PY  - 2011///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Computers and IT
KW  - eflch
N1  - Previous ed.: 2004; Specialized
N2  - Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information
ER  -