TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9781349949755 (pbk.) :
U1  - 658.8'27 23
PY  - 2016///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Social media
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results
ER  -