Young, Antony,  1964- <br/><br/>
Brand media strategy :  integrated communications planning in the digital era / 
Antony Young. 
 - 246 pages :  illustrations (colour) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781349949755 (pbk.) :  £18.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing.<br/>Social media.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27