TY - BOOK AU - Chandler,Daniel TI - Semiotics: the basics SN - 9781315311050 (ebook) AV - P99 .C463 2017 PY - 2017/// CY - London PB - Routledge KW - Semiotics KW - Media Studies KW - ukslc KW - Sociology & anthropology KW - thema KW - Linguistics KW - Semantics, discourse analysis, stylistics KW - Literary theory KW - lcsh N1 - Previous edition: 2007; Includes bibliographical references and index; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - Designed for anyone approaching semiotics for the first time, this text uses jargon-free language and lively, up-to-date examples to demystify this highly interdisciplinary subject; This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices?With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies UR - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781315311050 ER -