TY - BOOK AU - Dominici,Sara TI - Travel marketing and popular photography in Britain, 1888-1939: reading the travel image T2 - Routledge History of Photography SN - 9781351378345 (ebook) : U1 - 770.688 23 PY - 2018/// CY - New York, New York, London, [England] PB - Routledge KW - Travel photography KW - Great Britain KW - 19th century KW - 20th century KW - fast KW - Photography KW - ukslc KW - lcsh N1 - Includes bibliographical references and index; Also available in printed form ISBN 9781138503113; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - This book explores how popular photography influenced the development of British travel marketing in the late nineteenth and early twentieth century. Taking as its touchstone the image archive of the Polytechnic Touring Association, a London-based, originally philanthropic, travel firm, the book reveals the role that people's increasing familiarity with the camera played in the travel industry's shift from using lens-based images to mixed media. This investigation uncovers the photographic desires of a new group of camera users - the tourist photographers: what photographs they took and why, and how this shaped how they experienced an increasing production of travel images. Through an exploration of lantern shows; the photography, travel and advertising press of the day; the work of official tour photographers; tourists' personal photographs; and commercial photographic competitions, the book charts how the educational concerns and commercial imperatives, which successively defined the expected function of travel images, responded to these desires. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions projected onto photography, in what became, effectively, a struggle over the interpretation of the travel image itself UR - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781351378345 ER -