Wheeler, Alina, <br/><br/>
Designing brand identity :  an essential guide for the entire branding team / 
Alina Wheeler. 
 - 5th edition.  with foreword by Debbie Millman. 
 - xi, 324 pages :  illustrations (colour) 
<br/><br/> Previous edition: 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781119375418 (ebook) 
<br/><br/><label>LCCN: </label>2017022067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Trademarks--Design.<br/>Advertising--Brand name products.<br/>Industrial design coordination.<br/>Business and Management.<br/>Business & Management<br/>Sales & marketing
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>HD69.B7  / W44 2018