TY  - BOOK
AU  - Rigaud-Lacresse,Emmanuelle
AU  - Pini,Fabrizio Maria
TI  - New luxury management: creating and managing sustainable value across the organization 
T2  - Palgrave advances in luxury
SN  - 9783319417271 (ebook)
AV  - HF5415 
PY  - 2016///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Management
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Purchasing & supply management
KW  - thema
KW  - Business strategy
KW  - Sales & marketing
KW  - Organizational theory & behaviour
KW  - Budgeting & financial management
KW  - Management & management techniques
KW  - Production & quality control management
KW  - lcsh
N1  - Also available in printed form ISBN 9783319417264; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market; Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9783319417271
ER  -