TY  - BOOK
AU  - Visocky O'Grady,Jennifer
AU  - Visocky O'Grady,Kenneth
TI  - A designer's research manual: succeed in design by knowing your clients + understanding what they really need 
SN  - 9781631592621 (pbk.) :
U1  - 741.6'0688 23
PY  - 2017///
CY  - Beverly, MA
PB  - Rockport
KW  - Commercial art
KW  - United States
KW  - Marketing
KW  - Graphic arts
KW  - Marketing research
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2006; Includes bibliographical references and index; Specialized
N2  - Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process
ER  -