Visocky O'Grady, Jennifer, <br/><br/>
A designer's research manual :  succeed in design by knowing your clients + understanding what they really need / 
by Jenn + Ken Visocky O'Grady. 
 - 2nd edition. 
 - 208 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781631592621 (pbk.) :  £16.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial art--Marketing.--United States<br/>Graphic arts--Marketing.--United States<br/>Marketing research.<br/>Art and Design.<br/>Art and Design.
<br/><br/><label>Dewey Class. No.: </label>741.6'0688