TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 9780349113463 (pbk.) :
U1  - 302 22
PY  - 2001///
CY  - London
PB  - Abacus
KW  - Social psychology
KW  - Causation
KW  - Context effects (Psychology)
KW  - Society
KW  - eflch
N1  - Originally published: London: Little, Brown, 2000; Includes bibliographical references and index
N2  - Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. His method provides a new way of viewing experiences and developing strategies
ER  -