Alreck, Pamela L.

The survey research handbook / Pamela L. Alreck, Robert B. Settle. - 2nd edition. - Chicago : Irwin, c1995. - xxvi,470p : ill. ; 24 cm. - The Irwin series in marketing .

Includes index.

0256103216 : CIP rev.


Social surveys--Handbooks, manuals, etc.

HN29

301/.0723