TY  - BOOK
AU  - Boer,Evert R.
TI  - Strategy in airline loyalty: frequent flyer programs 
SN  - 9783319626000 (ebook)
PY  - 2017///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Frequent flyer programs
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Business strategy
KW  - Sales & marketing
KW  - Market research
KW  - Hospitality & service industries
KW  - Transport industries
KW  - Management & management techniques
KW  - lcsh
N1  - Also available in printed form ISBN 9783319625997; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines; This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9783319626000
ER  -