TY  - BOOK
AU  - Anderson,Stephen
AU  - Mesher,Lynne
TI  - Retail design
T2  - Basics interior design
SN  - 9781474289252 (pbk.) :
U1  - 747.8'521 23
PY  - 2020///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Store decoration
KW  - House and Home
KW  - eflch
KW  - ukslc
N1  - Previous edition: Lausanne: AVA Academia, 2010; Specialized
N2  - What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthral the consumer. Starting with a brief history of the retail environment, this book covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organised depending on the sector and the merchandise
ER  -