TY  - BOOK
AU  - Lieb,Kristin
TI  - Gender, branding, and the modern music industry: the social construction of female popular music stars 
SN  - 9780203071786 (ebook)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Women musicians
KW  - Women in music
KW  - Feminism and music
KW  - Popular music
KW  - History and criticism
KW  - MUSIC
KW  - Genres & Styles
KW  - Pop Vocal
KW  - bisacsh
KW  - fast
KW  - Sociology
KW  - thema
KW  - lcsh
N1  - Includes bibliographical references and index; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This title combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience; Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203071786
ER  -