Holloway, Stephen, <br/><br/>
Airlines :   managing to make money / 
Stephen Holloway. 
 - 1st edition. 
 - 1 online resource 
<br/><br/> Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text?, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike. 
<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781315262987 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Transport<br/>Aerospace & aviation technology<br/>Aircraft: general interest
<br/><br/><label>Index Terms--Genre/Form: </label>