TY  - BOOK
AU  - Cluley,Robert
TI  - Essentials of advertising
SN  - 9780749478391 (pbk.) :
U1  - 659.1 23
PY  - 2017///
CY  - London
PB  - KoganPage
KW  - Advertising
KW  - Social aspects
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences
ER  -