Cluley, Robert, <br/><br/>
Essentials of advertising / 
Robert Cluley. 
 - 216 pages ;  24 cm 
<br/><br/> A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749478391 (pbk.) :  £34.99  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1