Verganti, Roberto, <br/><br/>
Overcrowded :  designing meaningful products in a world awash with ideas / 
Roberto Verganti. 
 - xiv, 246 pages :  illustrations (black and white) 
 - Design thinking, design theory .
 - Design thinking, design theory. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A more powerful innovation, which seeks to discover not how things work but why we need things. 
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<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780262335829 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product design.<br/>Business and Management.<br/>Business & Management<br/>Product design<br/>Entrepreneurship<br/>Business innovation
<br/><br/><label>Index Terms--Genre/Form: </label>