Rinallo, Diego,  1973- <br/><br/>
Event marketing / 
Diego Rinallo. 
 - 172 pages ;  24 cm 
<br/><br/> What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9788885486249 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Special events--Marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>394.20688