TY  - BOOK
AU  - Wu,Tim
TI  - The attention merchants: from the daily newspaper to social media, how our time and attention is harvested and sold 
SN  - 9781782394822 (hbk.) :
U1  - 659.1'042 23
PY  - 2017///
CY  - London
PB  - Atlantic Books
KW  - Advertising
KW  - Social aspects
KW  - History
KW  - Psychological aspects
KW  - Marketing
KW  - Consumer behavior
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Originally published: United States: Alfred A. Knopf, 2016; Includes bibliographical references and index
N2  - In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualised choices, the business model of 'attention merchants' has always been the same
ER  -