TY  - BOOK
AU  - Fogg,B.J.
TI  - Persuasive computing: technologies designed to change attitudes and behaviors 
SN  - 9780080479941 (ebook)
PY  - 2003///
CY  - San Francisco, Calif., Oxford
PB  - Morgan Kaufmann, Elsevier Science [distributor]
KW  - Human-computer interaction
KW  - Computers and IT
KW  - ukslc
KW  - Computer science
KW  - thema
KW  - Artificial intelligence
KW  - User interface design & usability
KW  - Assertiveness, motivation & self-esteem
KW  - lcsh
N1  - Also available in printed form ISBN 9781558606432; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - E-book (Unlimited access); B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes; Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080479941
ER  -