TY  - BOOK
AU  - O'Sullivan,Terry
AU  - O'Sullivan,Catherine
AU  - Hill,Elizabeth
AU  - Whitehead,Brian
TI  - Creative arts marketing
SN  - 9781138213760 (pbk.) :
U1  - 700.6'88 23
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Arts
KW  - Marketing
KW  - Management
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - A long-awaited update of a classic and influential text. A groundbreaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a professional's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, it integrates organisational and management issues even further, reflecting the marketing function's deeper involvement in broad organisational issues
ER  -