TY - BOOK AU - Jeanrenaud,Claude AU - Késenne,Stefan TI - The economics of sport and the media T2 - New horizons in the economics of sport SN - 9781845427436 (hbk.) : U1 - 070.4'49796'0973 22 PY - 2006/// CY - Cheltenham PB - Edward Elgar KW - Television broadcasting of sports KW - Economic aspects KW - United States KW - Europe KW - Radio broadcasting of sports N1 - Includes bibliographical references and index; Specialized N2 - The relationship between sports & the media raises numerous issues & problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights ER -