Neumeier, Marty. <br/><br/>
The brand gap / 
Marty Neumeier. 
 - 2nd edition. 
 - Indianapolis, Ind. :  London :  New Riders/Hayden ;  Pearson Education [distributor],  2005. 
 - 208 p. ;  22 cm. 
<br/><br/> Previous ed.: 2003. 
<br/><br/> This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780321348104 (pbk.) :  £13.99 0321348109 (pbk.) :  £13.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8'27