TY  - BOOK
AU  - Harrison,Matthew
AU  - Cupman,Julia
AU  - Truman,Oliver
AU  - Hague,Paul N.
AU  - Hague,Paul N.
TI  - Market research in practice: an introduction to gaining greater market insight
SN  - 9780749475857 (pbk.) :
U1  - 658.8'3 23
PY  - 2016///
CY  - London
PB  - KoganPage
KW  - Marketing research
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: published as by Paul Hague, Nick Hague and Carol-Ann Morgan; Includes bibliographical references and index; Specialized
N2  - This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible
ER  -