Reputation management : the key to successful public relations and corporate communication /
John Doorley and Helio Fred Garcia.
- 3rd edition.
- 384 pages : illustrations (black and white)
Previous edition: 2011.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Specialized.
9780415716284 (pbk.) : £43.99
Communication in organizations. Public relations. Business and Management. Business and Management.