Doorley, John,

Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. - 3rd edition. - 384 pages : illustrations (black and white)

Previous edition: 2011.

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Specialized.

9780415716284 (pbk.) : £43.99


Communication in organizations.
Public relations.
Business and Management.
Business and Management.

658.4'5