TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789814575119 (paperback)
U1  - 659.1 23
PY  - 2015///]
CY  - [New York]
PB  - McGraw Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - "MHID 981-4575-11-9"--Title page verso; Includes bibliographical references and indexes
ER  -