Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch, both of San Diego State University. 
 - 10th global edition. 
 - xxxvi, 842 pages :  illustrations (black and white, and colour) ;  28 cm 
<br/><br/> "MHID 981-4575-11-9"--Title page verso. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789814575119 (paperback) 
<br/><br/><label>Nat. Bib. No.: </label>GBB596611  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016917600  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1