TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: offline and online integration, engagement and analytics 
SN  - 9780749473402 (pbk.) :
U1  - 658.8'02 23
PY  - 2016///
CY  - London
PB  - KoganPage
KW  - Communication in marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2011; Includes bibliographical references and index; Specialized
N2  - This new edition takes the reader through everything they need to know about the changing face of marketing.  It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising
ER  -